Live Market Feed

Promotion Market Intelligence, In Real-Time

Track every active brand promotion, competition and prize campaign across the market. See live promo mechanics, prizes and the moment they go live.

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LIVE TRACKING NOW 3 new promos added in the last 7 days LIVE: Betta LIVE: CUB Real-time intelligence LIVE: Coca-Cola JUST INDEXED: Coca-Cola Updated continuously LIVE TRACKING NOW 3 new promos added in the last 7 days LIVE: Betta LIVE: CUB Real-time intelligence LIVE: Coca-Cola JUST INDEXED: Coca-Cola Updated continuously

Showing 16–22 of Live Now promotions · See the full database with Pro →

CUB

Carlton Dry — 2026 Footy Merch Kits

Visit promo

Enter During The 2026 Afl Season For A Chance To Win Carlton Dry Footy Merch Kits. Prizes ...

28 Feb 2026 → 6 Oct 2026

Runs for ~7 months

LIVE : 10 days left

Instant Win Merchandise

CUB

Hard Rated — 2026 Footy Merch Kits

Visit promo

Purchase A Jug Or 2 X Hard Rated Products At A Participating Venue And Scratch Your Game C...

28 Feb 2026 → 6 Oct 2026

Runs for ~7 months

LIVE : 10 days left

Instant Win Merchandise

CUB

Footy Merch Kits — Victoria Bitter Promotion

Visit promo

Purchase A Jug Or 2 X Victoria Bitter Products At A Participating Venue And Scratch Your G...

28 Feb 2026 → 6 Oct 2026

Runs for ~7 months

LIVE : 10 days left

Instant Win Merchandise

Subaru (Aust) Pty Ltd

Ultimate Subaru Wilderness Adventure Competition

Visit promo

Enter The Competition By Visiting The Official Subaru Promotion Website And Completing The...

22 Jun 2026 → 5 Oct 2026

Runs for ~4 months

LIVE : 9 days left

Prize Draw Experience • Holiday

Coca-Cola

Coca-cola Zero Sugar Zero Caffeine X 007 Promotion 2026

Visit promo

Purchase Any Specially Marked Coca-cola Zero Sugar Zero Caffeine Product. Scan Qr Or Enter...

23 Mar 2026 → 1 Oct 2026

Runs for ~6 months

LIVE : 5 days left

Instant Win Gift Cards • Vouchers • Merchandise

Michelin

Michelin — Gift Card With Purchase Promotion

Visit promo

Purchase 4 Or More Selected Michelin Passenger Car Or Suv Tyres In A Single Transaction Fr...

1 Aug 2026 → 30 Sep 2026

Runs for ~2 months

LIVE : 4 days left

Cashback Gift Cards

Australian Health & Nutrition Association

Up&go Pocket Money 2026 On-pack Promotion

Visit promo

Purchase Any Specially Marked Up&go 12 × 250ml Pack From A Participating Australian R...

10 Feb 2026 → 30 Sep 2026

Runs for ~8 months

LIVE : 4 days left

Instant Win Cash

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Access the full database plus the Intelligence dashboard, brand activity tracking, prize benchmarks and timing patterns. Built for promotion and loyalty teams, agencies and brands preparing briefs or tracking the market.

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New analysis

Best Australian Promotional Campaigns of 2026: 30 Real Examples from Major Brands

A breakdown of 30 promotions currently running across Australia — sorted by mechanic. Prize Draws, Instant Win, Cashback, GWP and more. Real campaigns, real prize values, real strategy.

Read the analysis →

Market Pulse

Live snapshot of the promotional market right now

Live promotions

$1.97M

Live prize pool

$89.5K

Avg. prize value

Launched (30d) 100%

Closing Soon (7d)

What's Trending

Movement in the market · last 30 days vs previous 30 days · signals strengthen as dataset grows

promotions launched in the last 30 days 100% vs previous 30 days (11)

Categories on the move

Biggest movers, this month vs last

Soft Drinks

2 → 0

100%

Wine & Spirits

2 → 0

100%

Food & Grocery

2 → 0

100%

Health & Beauty

2 → 0

100%

Mechanic shifts

Biggest movers, this month vs last

Prize Draw

6 → 0

100%

Instant Win

4 → 0

100%

Prize type movement

Biggest movers, this month vs last

Experience

4 → 0

100%

Gift Cards

3 → 0

100%

Merchandise

3 → 0

100%

Holiday

2 → 0

100%

Cash

2 → 0

100%

Market Breakdown

How the active market is structured right now

By Category

Where promotions are happening

By Mechanic

How brands are running them

By Prize Type

What incentives are being used

Click the legend items below to show or hide segments in the donut chart.

Mechanic × Category Map

Where mechanics meet categories · darker cells = more common, white space = opportunity

	Instant Win	Prize Draw	Cashback	Gift With Purchase	Spin to Win
Fuel & Automotive 3		67%	33%
Beer 3	100%
Food & Grocery 2	100%
Soft Drinks 2	100%
RTD 2	50%	50%
Health & Beauty 2	50%	50%
Entertainment 2		100%
Trade or Hardware 1				100%
Other 1					100%
Travel & Tourism 1		100%

Less common More common

Brand Activity

Who's currently most active in the Australian promotional market

2 brands are running multiple simultaneous campaigns

#	Brand	Campaigns	Prize Value	Activity Window
1	CUB	4 multi	$841.4K	3 Nov → 2 Nov
2	Coca-Cola	2 multi	$202.3K	23 Mar → 9 Nov
3	Carlton Draught	1	$153K	28 Feb → 6 Oct
4	Fonterra Brands (Australia) Pty Ltd	1	$130.1K	17 Aug → 11 Oct
5	Australian Health & Nutrition Association	1	$120K	10 Feb → 30 Sep
6	Campari	1	$111.6K	2 Jan → 31 Dec
7	Qantas Airways Limited	1	$100K	1 Jun → 31 Oct
8	Boral	1	$80K	2 Feb → 7 Dec
9	Subaru (Aust) Pty Ltd	1	$60.6K	22 Jun → 5 Oct
10	Robert Bosch (Australia) Pty Ltd	1	$50K	1 Jul → 14 Oct
11	Today Show	1	$45.4K	31 Mar → 17 Oct
12	Carlton Football Club Limited	1	$43.2K	29 Mar → 30 Nov
13	Michelin	1	$10K	1 Aug → 30 Sep
14	Ego Pharmaceuticals	1	$10K	21 Aug → 16 Oct
15	Bausch & Lomb (Australia) Pty Ltd	1	$5.6K	20 Aug → 14 Oct

Prize Type Intelligence

How brands are mixing prize mechanics

23% of active promotions stack 2 or more prize types · 5 of 22 promos

Prize Stacking Distribution

How many prize types each promo offers

Single type

17 77%

2 types

3 14%

3+ types

2 9%

Most Common Combinations

Prize types that brands pair together

Gift Cards + Merchandise + Vouchers

1 5%

Experience + Holiday

1 5%

Cash + Gift Cards + Merchandise

1 5%

Experience + Vouchers

1 5%

Merchandise + Vouchers

1 5%

Prize Value Benchmarks

What brands are spending on prizes · median & competitive range by category

$22K

Market-wide median prize value

$7K – $90K

Typical competitive range (middle 50%)

$150M

Top-end (largest prize tracked)

Prize Value Range by Category

The bar shows the range between 25th and 75th percentile (typical pricing). The dot marks the median.

Beer

$230K $19K–$1.5M

Soft Drinks

$100K $38K–$200K

RTD

$73K $5K–$573K

Other

$42K $6K–$108K

Food & Grocery

$40K $7K–$100K

Fuel & Automotive

$37K $20K–$61K

Wine & Spirits

$25K $10K–$75K

Trade or Hardware

$15K $6K–$50K

Entertainment

$15K $6K–$45K

Health & Beauty

$11K $6K–$40K

Retail

$10K $3K–$40K

Travel & Tourism

$9K $5K–$18K

Timing Intelligence

When promos launch, how long they run, and when the market gets crowded

Avg Campaign Duration

By category · useful for planning campaign length

Entertainment

17.5 weeks

Beer

15.5 weeks

RTD

15.5 weeks

Other

12.5 weeks

Real Estate

12.5 weeks

Wine & Spirits

12 weeks

Fuel & Automotive

12 weeks

Trade or Hardware

12 weeks

Retail

10.5 weeks

Consumer Electronics

10 weeks

Market Closing Density

Promos closing per week · next 8 weeks · peak: 5 Oct (6)

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Promotion Market Intelligence, In Real-Time

Unlock The Entire Promotional Landscape

Best Australian Promotional Campaigns of 2026: 30 Real Examples from Major Brands

Market Pulse

What's Trending

Categories on the move

Mechanic shifts

Prize type movement

Market Breakdown

By Category

By Mechanic

By Prize Type

Mechanic × Category Map

Brand Activity

Prize Type Intelligence

Prize Stacking Distribution

Most Common Combinations

Prize Value Benchmarks

Prize Value Range by Category

Timing Intelligence

Avg Campaign Duration

Market Closing Density

Product

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